Homepage fixes for stores getting traffic but no sales
These guides explain the checks behind the free Review My Ecom homepage audit. They are written for founders who need concrete changes before spending more on ads.
Homepage Hero Value Proposition
How to tell a first-time ecommerce shopper what you sell, who it is for, and why they should care before they scroll.
Read guideHomepage CTA Above the Fold
How to make the first shopping action visible, specific, and easy to tap on mobile.
Read guideHomepage Product Entry Points
How to help shoppers get from the homepage into products or collections without guessing.
Read guideHomepage Social Proof and Trust Signals
How to answer the shopper's hidden question: would I buy from this site?
Read guideHomepage Popup Friction
When email popups help, when they hurt, and how to keep them from blocking the first impression.
Read guideHomepage Mobile Usability
How to spot mobile layout and tap friction that makes a store feel unfinished.
Read guideHomepage Navigation, Search, and Cart Visibility
How to make the homepage feel immediately shoppable instead of like a brochure.
Read guideHomepage Footer and Policy Trust
The unglamorous footer links that make a new store feel safer to buy from.
Read guideHomepage Speed for Paid Traffic
How slow homepages waste ad clicks before shoppers can judge the offer.
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